A press release is a statement issued to the media giving information on a newsworthy item. Some people prefer the term media release because television and radio don’t have “presses” but media and press are synonymous, so you should use whatever you feel most comfortable with using, just make sure you are staying consistent.

Press releases also have the opportunity to get your news in front of as many people as possible and any coverage you receive can help boost your Search Engine Optimization (SEO), increase your visibility and lend credibility to your business that advertising and marketing can't buy.